MARKETING FUNCTION AUDIT A. ... The product line of KFC mainly focuses on chicken related items, but it also has to offer other add-on products to its customers. ... The product line of the company evenly fits the customer's needs it provides segmented products to its customers in different regions and different countries. ... It is quite evident that the product line is perfect for the company and it does not need to make any changes as such to retain its market share. ... Krushers range in $2.90-$7 Wraps range in $7-$14 Twisters range in $6.40-$12 Big Mac $13 Tower Burger $8.50 C...

• Word Count: 1363
• Approx Pages: 5
• Grade Level: High School

Under these two brand slogans, each mobile phone has a particular slogan to reinforce its specific functions and appeals. ... Nokia's product line is the most complete in the market, offering all kinds of features with their mobile phones, of which prices range from $199AUD for entry-level to $1549, for platinum level. ... Its high-end products often combine functions of PDA, by which Motorola has created a unique market segment for its high-end handsets. ... Samsung's product line ranges from entry-level ($300 AUD)to high-level(more than $1000 AUD), but it mainly focu...

• Word Count: 2958
• Approx Pages: 12
• Has Bibliography
• Grade Level: Undergraduate

Manufacturing Cannondale's flexible manufacturing system has enabled them to cost-effectively produce a wide product line and a broad range of models in a single day in order to respond to customer demands. ... International Operations Cannondale's international operations are mainly sales and distribution fronts, performing only light assembly functions in Europe of imported parts manufactured in the U.S. and exporting fully assembled bikes to Japan. ... Activity Ratios The activity measures seem to fall generally in-line with historical figures in this area. ... By the...

• Word Count: 3584
• Approx Pages: 14
• Grade Level: Undergraduate

Introduction Ariba Technologies was founded in September 1996. The principal activity of the Group is the provision of comprehensive intranet- and Internet-based business-to-business electronic commerce solution for operating resources. From its inception, the company's goal has been to build a world-class organization through a seasoned management team focused on the operating resource market opportunity, a customer-centric approach to product development, and premier venture capital funding. Ariba's founding members include: Keith Krach, president and CEO, and Ed Kinsey, vice pres...

• Word Count: 4155
• Approx Pages: 17
• Has Bibliography
• Grade Level: High School

1 Direct marketing explained Direct marketing is a collection of techniques that enables organisations to market goods and services directly to customers (business-to-customers or B2C). It is a pro-active approach to marketing that takes the product and/or service to potential customers rather than waiting for them to come to a store or other point of access. It is a form of non-shop' shopping and is sometimes referred to as precision marketing' or one-to-one' marketing. Rather than the marketing firm sending out a general communication or sales message to a large group of p...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

1 Direct marketing explained Direct marketing is a collection of techniques that enables organisations to market goods and services directly to customers (business-to-customers or B2C). It is a pro-active approach to marketing that takes the product and/or service to potential customers rather than waiting for them to come to a store or other point of access. It is a form of non-shop' shopping and is sometimes referred to as precision marketing' or one-to-one' marketing. Rather than the marketing firm sending out a general communication or sales message to a large group of p...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

1 Direct marketing explained Direct marketing is a collection of techniques that enables organisations to market goods and services directly to customers (business-to-customers or B2C). It is a pro-active approach to marketing that takes the product and/or service to potential customers rather than waiting for them to come to a store or other point of access. It is a form of non-shop' shopping and is sometimes referred to as precision marketing' or one-to-one' marketing. Rather than the marketing firm sending out a general communication or sales message to a large group of p...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

1 Direct marketing explained Direct marketing is a collection of techniques that enables organisations to market goods and services directly to customers (business-to-customers or B2C). It is a pro-active approach to marketing that takes the product and/or service to potential customers rather than waiting for them to come to a store or other point of access. It is a form of non-shop' shopping and is sometimes referred to as precision marketing' or one-to-one' marketing. Rather than the marketing firm sending out a general communication or sales message to a large group of p...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

1 Direct marketing explained Direct marketing is a collection of techniques that enables organisations to market goods and services directly to customers (business-to-customers or B2C). It is a pro-active approach to marketing that takes the product and/or service to potential customers rather than waiting for them to come to a store or other point of access. It is a form of non-shop' shopping and is sometimes referred to as precision marketing' or one-to-one' marketing. Rather than the marketing firm sending out a general communication or sales message to a large group of p...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

1 Direct marketing explained Direct marketing is a collection of techniques that enables organisations to market goods and services directly to customers (business-to-customers or B2C). It is a pro-active approach to marketing that takes the product and/or service to potential customers rather than waiting for them to come to a store or other point of access. It is a form of non-shop' shopping and is sometimes referred to as precision marketing' or one-to-one' marketing. Rather than the marketing firm sending out a general communication or sales message to a large group of p...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

The relationship between a manufacturer and the motor sport it functions in is based on four pillars: - Popularity of the sport - Changing profile of the car manufacturer - Changing profile of the car - Entry barriers Firstly, the popularity of the sport, car racing has been popular since the creation of cars. ...

• Word Count: 9844
• Approx Pages: 39