Six years later, Kamprad designed the first IKEA catalog to generate sales on a huge scale and at the same keep the company's original mission that has been offering high quality furniture at low costs. ... The way IKEA presents its products let consumers envisions various designs through furnished displays with IKEA products before collecting their choices from the warehouse and take the product home to assemble it. A few years ago, IKEA adopted a code of conduct, which contains all essential components to IKEA's overall mission. This code is called The IKEA Way on Purchasing Home ...

• Word Count: 4758
• Approx Pages: 19
• Has Bibliography
• Grade Level: Undergraduate