1. Advertising and Its Use in the Shaping of Consumer Gender Identities
The most immediate form of advertisement is visual, consisting of colourful images with catch slogans that are design to stay in the reader's mind for as long as possible. ... How the consumer's gender image is presented in visual advertisement is of critical importance in influencing the advert audience. ... Advertising must get to what is termed the reader's psychological core by Hoyer and MacInnis. It comprises of the person's motivation, the ability to process the ad message correctly, previous exposure, level of attention and perception that eventually leads to bra...
- Word Count: 1975
- Approx Pages: 8
- Grade Level: Undergraduate