o Does it spark the reader's curiosity? ... o Does it tell the reader how to contact you? ... o How and when will you distribute collateral pieces? ... Use key terminology (words and phrases that catch your prospect's eye) and catchy slogans. ... Spinweb The front of this brochure draws attention because it is intriguing. ...

• Word Count: 1340
• Approx Pages: 5
• Grade Level: High School