The eight major companies account for ninety-two percent of the industry market share and every small amount that can be gained or lost, is a battle for these companies to sustain market share. ... For example, Honda is now marketing its first SUV, which will be available for purchase in 2003. ... When entering the Honda Canada website it is clear that they are one of the many auto manufacturers that have already adapted to the female market. ... Auto companies are already using these low rates as a major selling point with financing deals on many of their products. ... Record auto sales h...

• Word Count: 4504
• Approx Pages: 18
• Has Bibliography
• Grade Level: Undergraduate

What are some of the specifics of the company? ... Stating the values of the company is very important so that the consumer knows what type of company you are and what you are working toward. ... Some of Ford's major competitors are Daimler Chrysler, Fiat, General Motors, Honda, Nissan, Toyota, and Volkswagen. ... Ford is a company that is owned by the people it serves. ... The reward that Ford gives its stockholders for being an owner of the company is paid out in quarterly dividends as well as other company perks. ...

• Word Count: 2682
• Approx Pages: 11
• Grade Level: High School