1. The Saturn Corporation And Critical Approach Theory
Unlike other car companies, Saturn is a franchise dealer. ... Also, because there is intra-brand competition, on dealer may sell a Honda Civic for one price while another dealer may sell it at a lower price, and then possibly next week both lots have a "blow-out sale."" ... Saturn is about people, and they believe that is what drives the company. ... The company has continued its success due to the following of the principles. ... The company value becomes owned by all members of the company. ...
- Word Count: 1897
- Approx Pages: 8