INDUSTRY AND COMPETITIVE MARKET The industry under study is the motorcycle industry consisting of five major manufacturers: one American (Harley Davidson), and four Japanese (Honda, Yamaha, Kawasaki, Suzuki) and some European companies (mainly BMW of Germany and some other Italian companies). ... Their wide product line though has also created some customer complaints to them (especially true for Honda and Kawasaki) for low quality service. ... Honda is the largest company in terms of size, financial backing, and reputation. ... This wide product line hurts Honda since salespeople have limited...

• Word Count: 2805
• Approx Pages: 11
• Grade Level: Undergraduate

EXECUTIVE SUMMARY Harley-Davidson Motor Company is one of the largest manufacturer of motorcycles in the world. ... The company's market share was also increased after it had acquired Buell Motorcycle Company, also improving market positioning. ... In addition, Harley is facing a very strong competition from rivals such as Honda, Yamaha, Kawazaki, and BMW with what is called light sports bikes this led to the domination in market shares by Suzuki, Yamaha, and Kawazaki in this category. ... The company can take advantage of this by increasing their prices, leading to larger profit m...

• Word Count: 2755
• Approx Pages: 11
• Grade Level: Undergraduate