The success of the company also reflects its great ability to manage its company resources. ... Competitors like Honda are slowing gaining foot in the younger and lightweight market. ... Harley-Davidson had only 3.9%, compared to 24% market share held by Honda. ... Even though the subsidiary company will try to market itself as its own company unrelated to Harley-Davidson, people will still know that Harley-Davidson is the parent company. ... Nonetheless, the new start-up company will be going head to head competition with Honda and Yamaha, who already has a strong presence in the lightwei...

• Word Count: 1423
• Approx Pages: 6
• Grade Level: Undergraduate

This year the Harley-Davidson Motorcycle Company is celebrating its 100-year anniversary. ... At the current time Harley-Davidson holds a strong position in the market however the competition, Honda and Yamaha, are closing the gap. ... At this stage in the company's long glorious history their main promotional goal is simply to inform customers that the company is still alive and well. ... Instead, the company focuses the customer's attention on the art portion of the advertisement. ... Over the past century, the company has created a brand loyalty like no other manufactu...

• Word Count: 1357
• Approx Pages: 5
• Grade Level: Undergraduate

Their product innovation helped them become formidable competitors with the larger companies. ... Auto manufacturers such as Toyota and Honda have introduced "hybrid" automobiles into the marketplace. ... The Honda Insight was one of the first of these mass produced automobiles and has been applauded by rave reviews. Honda and Toyota are not the only car manufacturers to be producing eco-friendly vehicles. ... Daimler-Chrysler and Ford Motor Company plan to launch the "hybrid" engines in their SUV's in 2003. ...

• Word Count: 1999
• Approx Pages: 8
• Grade Level: Undergraduate