1. Marketing Plan For Mercedes-Benz
In order to gain access to the Mercedes/ BMW dominated luxury market, Ford acquired the British Jaguar Company. ... Daimler is engaged in a cooperative agreement with the Japanese Mitsubishi company. The ties between the two companies go beyond their interests in cars; they extend to electronics and aerospace. ... The combination of these two giant companies makes the competition shudder. ... Daimler, with its strong financial position, has good opportunities for purchasing those companies. ...
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- Approx Pages: 20