Their product innovation helped them become formidable competitors with the larger companies. ... Auto manufacturers such as Toyota and Honda have introduced "hybrid" automobiles into the marketplace. ... The Honda Insight was one of the first of these mass produced automobiles and has been applauded by rave reviews. Honda and Toyota are not the only car manufacturers to be producing eco-friendly vehicles. ... Daimler-Chrysler and Ford Motor Company plan to launch the "hybrid" engines in their SUV's in 2003. ...

• Word Count: 1999
• Approx Pages: 8
• Grade Level: Undergraduate