., ship-to-home, in-store pick-up, etc.). ... Penney relocated to its current home in Plano, Texas in 1992. ... Key initiatives include creating a more compelling customer proposition, revitalizing its center core, increasing home store productivity and maximizing omni-channel capabilities. ... Revitalizing its center core, and increasing home store productivity are both expected to generate incremental growth opportunities. ... Promotional strategies tailored to customers and value-driven products are expected to improve Home Store productivity. ...

• Word Count: 3513
• Approx Pages: 14
• Has Bibliography
• Grade Level: High School