1. Advertising: An Exploit of Values and Beliefs
The first advertisement shows a family of three in front a suburban house, indicating that this house can possibly be their new home. ... Only their backs are shown, which can indicate that Better Homes and Gardens does not want to target a specific audience group, but rather towards the general public. ... For example, if the advertisement showed the family's faces and they turned out to be a white family, then the audience might jump to the conclusion that Better Homes and Gardens only sells houses to white families and that this real estate company does not think that other non-white f...
- Word Count: 1260
- Approx Pages: 5
- Grade Level: Undergraduate