Hegemony is "the process of moral, philosophical, and political leadership that a social group attains only with the active consent of other important social groups" (Artz). ... It is built by continually renegotiating with subordinates in the three major areas in which they benefit: material, political, and cultural. ... Where it used to be the family, church, and school, TV is now the primary social communicator. ... The political economy for production of media products spurred new social relationships. ... The narrative is linear with a beginning, middle or climax, and ending. ...

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