1. Consumer Behaviour and the Decision Making Process
(Ipid) All of the personal factors together with the psychological and social factors impact the buyer's lifestyle. ... These are something a person grows with from the day they are born. ... An individual's parents influence his perceptions of religion, politics and economics, and his knowledge of the personal goals, self-esteem and love. ... With the help of these we can find out how a consumer notices an advert and understands the concept of it, so that he or she can choose what to buy and where to buy it from. ... And why are there policemen who want to risk their lives in order...
- Word Count: 3407
- Approx Pages: 14
- Has Bibliography