1. How Lego Almost Failed
Taking a direction it had never pursued before, it-produced lines of toys around two blockbuster movie franchises, Star Wars and Harry Potter. ... And the Star Wars and Harry Potter toy lines, because of the volatility of their demand, almost bankrupted LEGO. While the four Star Wars and Harry Potter movies released between 1999 and 2002 boosted sales of the LEGO toys tied to those films, there were no new movies from either franchise in 2003 or the first half of 2004. ... They went back to the drawing board and came up with many new characters and stories what children loved about...
- Word Count: 3767
- Approx Pages: 15
- Has Bibliography