For example, it is controversial whether to include cell phones, video games and computer games (such as MMORPGs) in the definition. ... Characteristics Five characteristics of mass communication have been identified by  Cambridge University's  John Thompson: "[Comprises both technical and institutional methods of production and distribution" This is evident throughout the history of the media, from print to the Internet, each suitable for commercial utility. ... Video games A  video game is a computer-controlled game where a video display such as a monitor or television is the pr...

• Word Count: 4840
• Approx Pages: 19
• Grade Level: Undergraduate

The well-known low-calorie sweetener Nutrasweet, and later Equal, made commodity marketing history when they turned aspartame into a household name through the pursuit of a branding strategy previously reserved only for consumer packaged goods and retail products. Similarly Intel, with their Intel Inside' strategy, branded their microprocessor through computer manufacturers directly to the end-user, turning their microprocessors into a significant selling point for every computer maker who purchased their products. ...

• Word Count: 3659
• Approx Pages: 15
• Grade Level: High School

Throughout history advertising mediums have evolved in the print media through newspapers and magazines, to broadcast media involving television, radio and most recently the internet, to outdoor advertising which includes billboard advertising, public transit advertising and sport venues. ... As Baigi and McKie state, when quoting Stephen Fox in his book, The Mirror Makers: A History of American Advertising and its Creators, The ubiquity of advertising is, of course, just another effect of our uninhibited efforts to use all of the media to get all sorts of information to every...

• Word Count: 3608
• Approx Pages: 14
• Grade Level: Undergraduate

Introduction Subliminal perception currently remains a significantly controversial topic in our society. Studies have been conducted to prove the existence of subliminal perception and the effect of subliminal stimuli on various research experiments. Today, we are still learning new things about this phenomenon. Definition Subliminal perception or subliminal projection refers to the presentation of stimuli below a person's conscience awareness, in an attempt to influence behavior and feelings. It is a technique of extending information below the absolute threshold of sensation...

• Word Count: 3661
• Approx Pages: 15
• Grade Level: Undergraduate