Abstract The object of this study is to explore specific identity-formations that have occurred under specific cultural and socio-political contexts that have enabled women politicians in India to acquire political power. The paper will examine Indira Gandhi, Mayawati, Mamta Banerjee, and Jayalalithaa, and try to understand what led to the personalization of power in all four cases. The idea is to analyze the relationship between particular identities that these figures have acquired in popular discourse and particular modalities of power. What do the invocation of mother or sister figures sig...

• Word Count: 8108
• Approx Pages: 32
• Has Bibliography
• Grade Level: Undergraduate

EXECUTIVE SUMMARY Is Bisleri better than Bailey mineral water? Is Surf better than Sunlight washing powder? Probably not. But a company's brand has the power to differentiate its products or services from those of its competitors - even when those products or services are exactly the same. And when 70% of the customers are willing to pay a premium for the branded commodities of their choice, a strong brand is a company's most valuable asset. ...

• Word Count: 3659
• Approx Pages: 15
• Grade Level: High School