1. customer perception of service
Another difference is the fact that a customer can return or exchange products if they are defective or if they do not match with their expectations. ... It is based on the formation of expectations before the service is delivered, and what the customer perceives to have received (O"Neil and Palmer 2001). ... Expectations + Perception of service received = Satisfaction* This model is used to describe the role that customer perception plays in the effective delivery of customer service. With the attention that has been given to how expectations of service are formed and what they are compo...
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- Grade Level: Undergraduate