1. INTRODUCTION. The main aim of this discussion is to describe and analyse the external environment in which the SABC operates, in order to determine which type of market structure can be found in the market. The South African Broadcasting Corporation (SABC) is South Africa's national public broadc...
EXECUTIVE SUMMARY Is Bisleri better than Bailey mineral water? Is Surf better than Sunlight washing powder? Probably not. But a company's brand has the power to differentiate its products or services from those of its competitors - even when those products or services are exactly the same. And when 70% of the customers are willing to pay a premium for the branded commodities of their choice, a strong brand is a company's most valuable asset. ...
Hypnotism is an exceptionally interesting experience to witness firsthand. With an object as ordinary as a swinging pocket watch, some individuals have the power to gain control of another person's mind by lulling them into a meditative state. The hypnotist is able to speak to the person's subconsc...
Executive Summary This thesis sets out to investigate the effect of participation in motorsports on the image of a company. The focus in this investigation lies on the effect for companies that participate in Formula 1. The research looks at three different items that can influence the image: brand fit, brand involvement and popularity of the sport. Another factor investigates the moderating effect that the influence of the image of the sport has on the three items under investigation. These issues where investigated using an online questionnaire. ...
