Red Bull's Marketing Strategy Table of Contents Executive Summary 3 Introduction 4 The Plan 4 Sharks in the Water 6 Product Implementation 7 Proven Competitive Advantage 8 Conclusion 9 Graph Outline Graph (1-1) Market share in percent of European held by Red Bull 7 Graph (1-2) Percentage of US market held by Red Bull and it's (2) largest competitors 9 Executive Summary This report analyzes Red Bull's strategies and shows how these strategies have enabled Red...

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• Approx Pages: 11

.  Test market(a limited market run) where many aspects of the product are tried out, but in particular the product itself and the price etc  Executive time, to co-ordinate the research work and make decisions on "go-ahead- or "discontinue- It is important to note that on that graph the development stage shows profits as a loss. ... This is the stage where on the graph the sales category falls dramatically until the product is dropped. ... On a serious note, it is very important to establish where you would want your product to be sold and what types of outlets or retail...

• Word Count: 3925
• Approx Pages: 16
• Grade Level: High School