Nike engages in design, development, and global marketing of footwear, apparel, equipment, and accessories. ... It was there that he met Carolyn Davidson, a graphic design student. Knight offered to pay her a couple dollars an hour to do some design work for Nike (Becklund, 1994). ... Whenever Nike releases a new shoe design it experiences temporary success because the competition will release a close substitute to the shoe ("Nike Brand Marketing,"n.d.). ... Nike's Web sites have a strong graphic distinctiveness. ...

• Word Count: 2704
• Approx Pages: 11
• Grade Level: High School

With the help of graphic design student Carolyn Davidson at Portland State University, the Nike symbol known internationally as the 'Swoosh' was created and the first line of Nike footwear featuring the design debuted in 1972. ...

• Word Count: 2554
• Approx Pages: 10
• Has Bibliography
• Grade Level: Undergraduate

There he met Carolyn Davidson, a graphic design student, who was working on a multi-perspective drawing assignment in the hallway. He offered her a couple of bucks per hour if she would do some design work for his small company. ... Apparently this wasn't the last time Phil had asked Carolyn Davidson to create a design for him and Blue ribbon Sports. ... They formed a company in 1964 to market a lighter and more comfortable shoe designed by Bowerman. ... High-quality running shoes could be designed in the United States, manufactured in Asia, and then sold in America at lower prices th...

• Word Count: 3844
• Approx Pages: 15
• Grade Level: High School