Assess the issues about branding raised in this unit in the light of ethical or responsible design. ... An older definition of a brand is: - "(a brand name is) a name, term, sign, symbol or design, or a combination of these, which is intended to identify the goods or services of one group of sellers and differentiate them from those of competitors" The branding of a product has to mean so much more within the society in which we live today. ... Richard Koch defines a brand in modern day society as: - "A visual design and/or name that is given to a product or service by an organizat...

• Word Count: 2584
• Approx Pages: 10
• Grade Level: Undergraduate

Third, the increased visual sophistication of TV has also increased TV's ability to influence us subliminally, although paradoxically this also allows us to potentially be able to adopt a more critical stance toward TV since the manner in which TV seeks to influence us has become clearer, more "graphic." ...

• Word Count: 3295
• Approx Pages: 13
• Has Bibliography
• Grade Level: High School