Abstract Due to the rapid rise of the Smartphone industry in order to analyze the current issues in and out of the industry. In order to critically analyze, this report will begin with focusing on the external factors using PESTE analysis, followed by the analysis of the internal factors using Porte...
In the late 20th Century, mass media could be classified[by whom?] into eight mass media industries: books, newspapers, magazines, recordings, radio, movies, television and the internet. With the explosion of digital communication technology in the late 20th and early 21st centuries, the question of what forms of media should be classified as "mass media" has become more prominent. For example, it is controversial whether to include cell phones, video games and computer games (such as MMORPGs) in the definition. In the 2000s, a classification called the "seven mass media" became popular. ...
