1. Advertising and the Marketing Overload
When it comes to effective advertising, the simpler the marketing strategy, the better. Advancements in technology have led to many advertisers marketing their products with such creative techniques that their target audiences are being bombarded with an audio/visual/selection overload; it's more than than the average consumer can process. The average person views (purposefully and unknowingly) approximately 5,000 advertising messages a day (www.cbsnews.com). Market competition is also a factor in overwhelming and confusing consumers with such a wide variety of options to choose from in...
- Word Count: 1939
- Approx Pages: 8
- Has Bibliography