1. Sony Brand Repositioning
I believe in face to face interaction in which is a good way of communication and one of the best ways to get that is having a Sony rep in stores to give people the full spectrum of what the platform is capable of and also to be there to do some real life comparisons. ... For example, oral communication at trade shows, written communication through direct letters and promotional gifts, expanding on billboard and visually through in store video displays, also allowing stores to promote new products by giving gift cads with the purchase of Sony's new products or throwing in free accessories...
- Word Count: 1485
- Approx Pages: 6
- Has Bibliography
- Grade Level: Undergraduate