1. Avon
Avon has a very high success due to its marketing communication. ... Push strategies are marketing communication efforts targeted at members of the distribution channels and pull strategies are marketing communication effort targeted at end user. ... In my opinion, the good thing about this sweepstakes is that there is no purchase necessary. ... It makes them think that Avon is not all about generating profit but they use it for good cause. Loyalty Promotions Avon does not do this because most of they use different technique to retain and grown customers' share of spending. ...
- Word Count: 1364
- Approx Pages: 5
- Grade Level: High School