This will play a role in determining what kind of leader is best suited for a company if improved brand image is desired as well as, how communication of the leader within a company such as Nike affects the brand image. DISTINCTIONS BETWEEN HOW NIKE'S BRAND IMAGE IS PERCIEVED INTERNALLY AND EXTERNALLY The way that the Nike brand is perceived from within the Nike organization is based on alleged factors such as identity, work culture, organizational communication, and if the members understand the brand. ... Organizational Communication. ... Corporate stories are another road that commu...

• Word Count: 7323
• Approx Pages: 29

Executive Summary This thesis sets out to investigate the effect of participation in motorsports on the image of a company. The focus in this investigation lies on the effect for companies that participate in Formula 1. The research looks at three different items that can influence the image: brand fit, brand involvement and popularity of the sport. Another factor investigates the moderating effect that the influence of the image of the sport has on the three items under investigation. These issues where investigated using an online questionnaire. ...

• Word Count: 9844
• Approx Pages: 39

We don't think it would be a good idea for them to emphasize on their roots because they have surpassed that in every aspect including store layout and design. ... Urban Outfitters is placed as higher in service and quality because they normally have larger staffs on duty and associates zoned around to ensure good customer care also their price points are on average $70. ...

• Word Count: 4096
• Approx Pages: 16
• Grade Level: High School