The factors are: a peculiar brand that is recognized worldwide, quality production, good marketing strategy, global availability, and consistent innovation. ... The company will have to review its strategic management practices, as well as its strategic competitiveness to secure any chances of doing well globally. ... Global Availability Globalisation has become dominant in the world over the past few years, with the global economy being integrated as one. ...

• Word Count: 2755
• Approx Pages: 11
• Has Bibliography
• Grade Level: Undergraduate

The factors are: a peculiar brand that is recognized worldwide, quality production, good marketing strategy, global availability, and consistent innovation. ... The company will have to review its strategic management practices, as well as its strategic competitiveness to secure any chances of doing well globally. ... Global Availability Globalisation has become dominant in the world over the past few years, with the global economy being integrated as one. ...

• Word Count: 2755
• Approx Pages: 11
• Has Bibliography
• Grade Level: Undergraduate

The strong blue color suggests stability and reliability, and exudes a warm and intimate feeling. ... In 2003, Nokia's market share stands at 35.9% globally, rising for the fifth consecutive year. ... Samsung, after struggling for years, has achieved a record-breaking global market share of 9.9% in 2003(Q2). ...

• Word Count: 2958
• Approx Pages: 12
• Has Bibliography
• Grade Level: Undergraduate

1 Direct marketing explained Direct marketing is a collection of techniques that enables organisations to market goods and services directly to customers (business-to-customers or B2C). It is a pro-active approach to marketing that takes the product and/or service to potential customers rather than waiting for them to come to a store or other point of access. It is a form of non-shop' shopping and is sometimes referred to as precision marketing' or one-to-one' marketing. Rather than the marketing firm sending out a general communication or sales message to a large group of p...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

1 Direct marketing explained Direct marketing is a collection of techniques that enables organisations to market goods and services directly to customers (business-to-customers or B2C). It is a pro-active approach to marketing that takes the product and/or service to potential customers rather than waiting for them to come to a store or other point of access. It is a form of non-shop' shopping and is sometimes referred to as precision marketing' or one-to-one' marketing. Rather than the marketing firm sending out a general communication or sales message to a large group of p...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

1 Direct marketing explained Direct marketing is a collection of techniques that enables organisations to market goods and services directly to customers (business-to-customers or B2C). It is a pro-active approach to marketing that takes the product and/or service to potential customers rather than waiting for them to come to a store or other point of access. It is a form of non-shop' shopping and is sometimes referred to as precision marketing' or one-to-one' marketing. Rather than the marketing firm sending out a general communication or sales message to a large group of p...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

1 Direct marketing explained Direct marketing is a collection of techniques that enables organisations to market goods and services directly to customers (business-to-customers or B2C). It is a pro-active approach to marketing that takes the product and/or service to potential customers rather than waiting for them to come to a store or other point of access. It is a form of non-shop' shopping and is sometimes referred to as precision marketing' or one-to-one' marketing. Rather than the marketing firm sending out a general communication or sales message to a large group of p...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

1 Direct marketing explained Direct marketing is a collection of techniques that enables organisations to market goods and services directly to customers (business-to-customers or B2C). It is a pro-active approach to marketing that takes the product and/or service to potential customers rather than waiting for them to come to a store or other point of access. It is a form of non-shop' shopping and is sometimes referred to as precision marketing' or one-to-one' marketing. Rather than the marketing firm sending out a general communication or sales message to a large group of p...

• Word Count: 7708
• Approx Pages: 31
• Grade Level: Undergraduate

1 Direct marketing explained Direct marketing is a collection of techniques that enables organisations to market goods and services directly to customers (business-to-customers or B2C). It is a pro-active approach to marketing that takes the product and/or service to potential customers rather than waiting for them to come to a store or other point of access. It is a form of non-shop' shopping and is sometimes referred to as precision marketing' or one-to-one' marketing. Rather than the marketing firm sending out a general communication or sales message to a large group of p...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

1 Direct marketing explained Direct marketing is a collection of techniques that enables organisations to market goods and services directly to customers (business-to-customers or B2C). It is a pro-active approach to marketing that takes the product and/or service to potential customers rather than waiting for them to come to a store or other point of access. It is a form of non-shop' shopping and is sometimes referred to as precision marketing' or one-to-one' marketing. Rather than the marketing firm sending out a general communication or sales message to a large group of p...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate