1. Marketing Strategy
Under David Johnson (1990 - 1997), The companies focus shifted to increasing sales growth, increase market share & share holder value through Eliminating unprofitable products & business units, focusing more on global marketing and Improving communication and technology sharing between businesses. ... The new strategy was to eliminate unprofitable products and business units, improve communication and technology sharing between business units, and focus more on global marketing in order to increase sales growth, market share and shareholder value. ... However, the company encountered some setb...
- Word Count: 1758
- Approx Pages: 7
- Grade Level: Undergraduate