1. McDonald's Marketing
Our global infrastructure includes a network of suppliers and resources that allows us to achieve economies of scale and offer great value to our customers. ... With about 5,500 restaurants in 50 countries at December 31, 2000, we have a strong brand presence, a well-developed infrastructure and a leading market position. ... However, we have established a strong presence here and served 1.7 billion more customers in 2000 than we did five years before. ... We're gaining market share and building a strong brand presence. ... Impact of foreign currency As a global company, McDonald's...
- Word Count: 4196
- Approx Pages: 17
- Grade Level: High School