1. Matsushita Electronics Inc. European
PEST Analysis of Europe 7 2.1.2 Yips Globalization Drivers 8 2.2. ... With its European presence growing, Matsushita establishes Panasonic Europe (Headquarters) Ltd. ... The MEI's business environmental analysis in Europe consist of the macro environmental analysis of single European market with PEST analysis and micro environmental analysis with Yip's Globalization Drivers within electronic industry in Europe. ... The Macroenvironment and Globalization drivers (Yip, 1992) Source: George Stonehouse, "Global and Transnational Business" (adapted from Yip-1992) ...
- Word Count: 3267
- Approx Pages: 13
- Has Bibliography