1. Starbucks Business
Starbucks' sales have kept on increasing up to 20% a year ever since they went public in 1992 (Holmes, Stanley "Planet Starbucks to keep up the growth, it must go global quickly-, Business Week, 2002, issue 3798). ... Starbucks emphasizes this promotion plan through coffee testing, global coffee competitions, and the Coffee Olympics. ... During fiscal year 2000, Starbucks expanded its international presence by opening 184 new internationally licensed stores, including the first stores in Lebanon, the United Arab Emirates, Qatar, Hong Kong, and Shanghai. ...
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