External opportunities: • Increases in revenues in 75% of regions in which Nike operates • Increase in sales to women via Nike Goddess • Bulk of market is Generation X and Generation Y • Sales are predicated to continue to rise in Athletic Apparel market • Good locations for distribution and manufacturing worldwide External Threats • Market has 8-10 other athletic apparel producers • Other footwear and fashion wear designers are beginning selling athletic apparel • Locations of manufacturing facilities Internal Strengths &bul...

• Word Count: 2284
• Approx Pages: 9
• Grade Level: High School

External opportunities: • Increases in revenues in 75% of regions in which Nike operates • Increase in sales to women via Nike Goddess • Bulk of market is Generation X and Generation Y • Sales are predicated to continue to rise in Athletic Apparel market • Good locations for distribution and manufacturing worldwide External Threats • Market has 8-10 other athletic apparel producers • Other footwear and fashion wear designers are beginning selling athletic apparel • Locations of manufacturing facilities Internal Strengths • Bulk of workforce...

• Word Count: 2272
• Approx Pages: 9
• Grade Level: High School

The mature market is generally a cyclical market in which volume fluctuates at or around a steady pattern of demand: the value added for sales becomes cyclical and cash generation alternates from surplus to deficit (Neale, Haslam, Johal 2009). ... This means that competition following the maturity stage did not only develop on a national scale, but also on an international one, as Caterpillar faced an unanticipated surge of competition from overseas, especially from the Japanese company Komatsu. ... Table 1: Komatsu and Caterpillar's stock turns from 1980 to 1995 Source: Caterpillar and ...

• Word Count: 2426
• Approx Pages: 10
• Has Bibliography
• Grade Level: Undergraduate

Another essential marketing approach for Sony has been the product approach, unlike other firms in Japan; Sony prides itself in producing products which have incorporated unique plastic appearance and futuristic features with superior quality, and affordability of price. ... This approach has lead to the development of several 21st century products to be used to dominate the future electronics market; these products include a portable head-mounted video player, a DVD player, and a new-generation computer. ...

• Word Count: 2046
• Approx Pages: 8
• Grade Level: Undergraduate