Its major competitors are based in Europe and Japan. From Japan, the "big four " manufacturers include: Honda Motor Company, headquartered in Japan, is the world's fifth largest automaker and largest motorcycle producer by recent standards. Suzuki Motor, a Japan-based manufacturing company. ... The team had also defined Harley Davidson's core segment as Caucasian men 35+ which drew the baby boomer generation, who in 2007 were between the ages of 43 and 61; this was a very small market segment. ... Younger generations have a taste that errs towards smaller, cheaper Japanese bikes.  ...

• Word Count: 857
• Approx Pages: 3
• Grade Level: High School

In this new multicultural age American citizens could be of Vietnamese, Chinese, Japanese, Haitian, Russian, Bosnian, Native American, or Indian ethnic descent. ... The following observation by a young professional businessman in China can be used to demonstrate our argument: It was reported that the Japanese made color TV sets dominated the imported TV set market in China during the period of later 1980s to the 1990s. ...

• Word Count: 2745
• Approx Pages: 11
• Grade Level: Undergraduate

With the baby generation aging, opportunities exist for the penetration of new markets. The Japanese market accounting for a great chunk of the Asian Market is an untapped one for foreign manufacturers. ... The Japanese producers Honda, Yamaha, Kawasaki, and Suzuki are producing a full line of motorcycles ranging from scooters to heavyweights, and together control the largest share of the market. ... Japanese companies' success began with copying other products, but evolved to depend on innovative designs and technology. ... It is also to offer a guaranteed resale value (that most Japanes...

• Word Count: 2805
• Approx Pages: 11
• Grade Level: Undergraduate

External opportunities: • Increases in revenues in 75% of regions in which Nike operates • Increase in sales to women via Nike Goddess • Bulk of market is Generation X and Generation Y • Sales are predicated to continue to rise in Athletic Apparel market • Good locations for distribution and manufacturing worldwide External Threats • Market has 8-10 other athletic apparel producers • Other footwear and fashion wear designers are beginning selling athletic apparel • Locations of manufacturing facilities Internal Strengths &bul...

• Word Count: 2284
• Approx Pages: 9
• Grade Level: High School

External opportunities: • Increases in revenues in 75% of regions in which Nike operates • Increase in sales to women via Nike Goddess • Bulk of market is Generation X and Generation Y • Sales are predicated to continue to rise in Athletic Apparel market • Good locations for distribution and manufacturing worldwide External Threats • Market has 8-10 other athletic apparel producers • Other footwear and fashion wear designers are beginning selling athletic apparel • Locations of manufacturing facilities Internal Strengths • Bulk of workforce...

• Word Count: 2272
• Approx Pages: 9
• Grade Level: High School

The mature market is generally a cyclical market in which volume fluctuates at or around a steady pattern of demand: the value added for sales becomes cyclical and cash generation alternates from surplus to deficit (Neale, Haslam, Johal 2009). ... This means that competition following the maturity stage did not only develop on a national scale, but also on an international one, as Caterpillar faced an unanticipated surge of competition from overseas, especially from the Japanese company Komatsu. ... Table 1: Komatsu and Caterpillar's stock turns from 1980 to 1995 Source: Caterpillar and ...

• Word Count: 2426
• Approx Pages: 10
• Has Bibliography
• Grade Level: Undergraduate

Another essential marketing approach for Sony has been the product approach, unlike other firms in Japan; Sony prides itself in producing products which have incorporated unique plastic appearance and futuristic features with superior quality, and affordability of price. ... This approach has lead to the development of several 21st century products to be used to dominate the future electronics market; these products include a portable head-mounted video player, a DVD player, and a new-generation computer. ...

• Word Count: 2046
• Approx Pages: 8
• Grade Level: Undergraduate

International Marketing How will the Internet shape the future of Marketing Internationally? Background As the world has become more globalized, International marketing has taken on added significance over the past ten years. There are many reasons why International Marketing has become mor...

• Word Count: 4516
• Approx Pages: 18
• Grade Level: High School

Recommendation CUTCO Corporation is concentrating on growing its cutlery brand into a $500 million to $1 billion business. In order to reach its goal, CUTCO must expand various sales channels to reach the largest possible portion of its target market, as well as invest in public relations and targeted advertising to promote its products. CUTCO must also develop a long-term plan to establish a presence in international regions that are most likely to have a positive response to the unique positioning of CUTCO cutlery. Problem Statement In order to achieve revenues in excess of $500 million per...

• Word Count: 3619
• Approx Pages: 14

1. Introduction 1.1 Background In the course of the most recent years it has gotten to be basic that some huge leading firms are extending their products in a lot of nations and becoming tremendous both in size and financially. Something intriguing can be found is the point at which these sorts of f...

• Word Count: 4923
• Approx Pages: 20
• Grade Level: Undergraduate