Although it does not show the extreme gender ideology, it implies white masculinity because these women are white. According to Jackson Katz, the creator of gender violence preventions and education program, men require something to control the circumstances around them. ... Through the ad one can reach the conclusion that Cosmopolitan values are those that test existing known limits. ... The ad is aimed at somebody who can acknowledge testing the social standards. ... It plays to gender ideology as well, with two weak but sexy women in it. ...

• Word Count: 1348
• Approx Pages: 5
• Has Bibliography

It would prove easier to make attempts of theorizing age in a similar way as many have theorized gender. ... Evidently, most of the disciplines have highlighted that childhood is affected by race, gender, class, culture and other demographic factors as they affect adults. ... Quortrup highlighted that the society had excluded children from studies that sought to establish how factors such as gender, race, and class affected the society. ... This focus has helped many sociologists in describing the effect of class, gender, and other economic factors affect this social construct. ... Sociology h...

• Word Count: 3026
• Approx Pages: 12
• Has Bibliography
• Grade Level: Undergraduate

As stated in the article, "Body Image and Self-Esteem among Adolescent Girls: Testing the Influence of Sociocultural Factors," Daniel Clay, Vivian L. ... In the article "Clinical Report-The Impact of Social Media on Children, Adolescents, and Families" Gwenn Schurgin O'Keeffe and Kathleen Clarke-Pearson acknowledge how "Many social media sites display multiple advertisements such as banner ads, behavior ads (ads that target people on the basis of their Web-browsing behavior), and demographic-based ads (ads that target people on the basis of a specific factor such ...

• Word Count: 4155
• Approx Pages: 17
• Has Bibliography
• Grade Level: Undergraduate

Executive Summary This thesis sets out to investigate the effect of participation in motorsports on the image of a company. The focus in this investigation lies on the effect for companies that participate in Formula 1. The research looks at three different items that can influence the image: brand fit, brand involvement and popularity of the sport. Another factor investigates the moderating effect that the influence of the image of the sport has on the three items under investigation. These issues where investigated using an online questionnaire. ...

• Word Count: 9844
• Approx Pages: 39

Cultural Impact on International Branding in Advertising----A case of success of LGE in China I. Research Problem: Is it possible to persuade consumers in different markets with the same advertising message? This question is one of the most fundamental decisions when planning an advertising c...

• Word Count: 3572
• Approx Pages: 14
• Has Bibliography

Figure 1.1 attempts to draw a conclusion on why people drink excessively and looked at many dependent variables such as age, race, and gender of the recipient and the amount of TV viewing they were exposed to. ...

• Word Count: 2869
• Approx Pages: 11
• Grade Level: Undergraduate