1. Alcohol Advertising
This beer is frequently portrayed in the program and is clearly visible when the characters are having fun and enjoying themselves. This affiliation with fun and euphoria depicted in the series is an unrealistic view of alcohol use and is a dangerous ploy undertaken by CUB to increase drinking amongst young Australians. ... Strickland's (1982) survey of 7000 current drinkers found within the ages of 17-21, with respect to advertising, that it was not the number one cause of alcohol abuse (p.674). Strickland concluded that while he believed alcohol advertising was instrumental in de...
- Word Count: 2869
- Approx Pages: 11
- Grade Level: Undergraduate