International Operations Cannondale's international operations are mainly sales and distribution fronts, performing only light assembly functions in Europe of imported parts manufactured in the U.S. and exporting fully assembled bikes to Japan. ...

• Word Count: 3584
• Approx Pages: 14
• Grade Level: Undergraduate

In other cases, nevertheless, firms enter fresh business lines, expand into novel distribution channels or extend into fresh markets. ... Successful product introduction emanate from a well-integrated marketing process that depends hugely on research and addressing up-front issues accordingly. ...

• Word Count: 9702
• Approx Pages: 39
• Grade Level: Undergraduate