1. Caterpillar Case Study
Komatsu, who is a leading Japanese competitor, gained market share by offering low cost, high quality options in a variety of product lines while Caterpillar was busy raising prices in their existing product lines at an average of 10% per year. ... Schafer also realized the importance of building close relationships with those on the front line and that a happy employee was the cornerstone of Caterpillar's success. ... Schaefer focused on Caterpillar's core businesses, introduced new product lines, and launched a new manufacturing strategy. ... Caterpillar's manufacturing f...
- Word Count: 2613
- Approx Pages: 10
- Has Bibliography
- Grade Level: Undergraduate