1. Data Collection - Sources and Focus Groups
The flexible location, time and free flowing format, unstructured responses produce the genuine opinions, ideas and feelings of the members. ... Computer assisted personal interviews (CAPI) are another type of interviews in which hardware and software is involved. ... The respondent should give free and fair responses without exaggeration, anxiety, fear and the interviewer should also provide pleasant, nonjudgmental and need base environments for the required outcomes of interviewers. ...
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- Approx Pages: 10