Psychographics is the study of groups or market segments in the population who are defined by their values and resulting lifestyle choices. ... Everything and everyone has broken free of that mold. ... And finally, regarding the differences between Quebec and the rest of Canada, Adams is sanguine about the future: ".. despite tribal differences, French and English Canadians have far more in common with each other in terms of values than either group has with the Americans (however offensive this observation might be to political ideologues of the 'distinct society')...Canadians a...

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