1. Data Collection - Sources and Focus Groups
Secondary data are collected from the company record or archives, government publication, books research journals, web sites etc. ... The flexible location, time and free flowing format, unstructured responses produce the genuine opinions, ideas and feelings of the members. ... Unobtrusive Measures When the data is obtained from the sources other than individuals, like wear and tear of journals/books in the library, the number of soft drink can in trash bags. ... Such data can be obtained from books, periodicals, media, government publications, company web site and many other record or publi...
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