1. The Mega-Success of Ben and Jerry's
Ben and Jerry launched their "Cowmobile ", a modified mobile home used to distribute free scoops of ice cream in a unique cross-country marketing drive. ... Ben said it looked like "the world's largest baked Alaska. " Undaunted they resurrected the idea the following year with "Cow II ", once again going cross country giving away free scoops. ... Small Business Persons of the Year in a White House Rose Garden ceremony. ... Ben & Jerry's donates PartnerShops to nonprofit organizations by waiving the standard franchise fees and provides additional support to help nonprofits oper...
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- Approx Pages: 5
- Grade Level: Undergraduate