To fulfill my manager's request, in this essay I will take several psychological factors into account to determine the right price for Party Package Deluxe. ... Since this package can be considered a large loss, providing consumers with a small free additional feature of their own choice may be regarded as a small gain. Consumers can choose a free additional feature á 12,50 from the list of additional party features. It is important to explicitly mention the actual sales price of the option they might now get for free, to make sure that consumers will perceive this addition as a ga...

• Word Count: 2679
• Approx Pages: 11
• Has Bibliography
• Grade Level: Undergraduate