These orientations, taken together, provide solutions to problems that all societies must solve if they are to remain viable" (Joynt & Warner 1996, adapted from Terpstra & David). ... "There is evidence that insufficient attention is given not only to non-sampling errors and other problems that can exist in improperly conducted multicultural studies, but also to the appropriateness of consumer research measures that have not been tested in multicultural contexts." ... However, Mayer wrote that the problem of non-sampling error had not gone unrecognised in cross-cultural marketing research lite...

• Word Count: 2515
• Approx Pages: 10
• Grade Level: Undergraduate

However, Cannondale is attempting a concentric diversification strategy by introducing for the first time a specialized aluminum frame specifically manufactured for motor-cross motorcycles with an industry first, electric starter engine. ... Cannondale believes that the introduction of a revolutionary aluminum-framed motor-cross motorcycle and electric starter engine will spark interest and increase revenue for the company. ...

• Word Count: 3584
• Approx Pages: 14
• Grade Level: Undergraduate

The keg chamber is settled on a square tubing frame that is constructed to serve as a sturdy and solid stand. ... Additionally, at the bottom of this sturdy and durable frame is a set of heavy-duty wheels for ease of moving the Keg-R-Que wherever you need it to go. ... Feedback is extremely important for a company as it gathers useful information such as: showing trends; what's liked and what's disliked; where the problems are; and what needs fixing or changing. ...

• Word Count: 4000
• Approx Pages: 16
• Has Bibliography
• Grade Level: High School

Introduction Apple Computers was formed in a garage by Steven Jobs and Stephan Wozniac, two men who dropped out of college in 1976. They worked to produce simple computers that did not come with monitors, keyboards, and a few other accessories. They continued to produce other models that ultimately flopped until they reached market success with the Apple Macintosh. The Mac's rapid popularity soon established Apple as a leader in the expanding computer industry. The computer was stated as "For the rest of us." ...

• Word Count: 3338
• Approx Pages: 13

Table of Contents Topic Page # Executive Summary 4 Mission Statement 8 Description of the Venue 10 Company Summary 11 Start-up Summary 12 Business Description 15 Market Analysis 16 Market Analysis Summary 17 Market Segmentation 18 Chart 1 v/s Total UCONN Enrollment 19 Demographic Statistics 20 Target Market Segment Strategy 23 Service Business Analysis 26 Main Competitors 27 Strategy and Implementation Strategy 30 Marketing Plan 32 Marketing Strategy ...

• Word Count: 6241
• Approx Pages: 25
• Grade Level: High School