Past and present businesses have always looked toward the power of marketing to increase the visibility and thusly the profitability of their product or service. From newspaper advertisements to roadside billboards, marketing seeks to target and entice the general public to increase product consumpt...
Numerous individuals feel as if they are pressured by the idea of an ideal body image through the media. In many instances, individuals often have their own ideal body image, but because of standards that humanity has set for the "perfect body" that are reinforced through the media, men and women are expected to meet other standards. In chapter one of the book, Mass Media Research: An Introduction, the authors, Roger D. Wimmer and Joseph R. Dominick, state, "The term mass media refers to any form of communication that simultaneously reaches a large number of people, including bu...
Executive Summary This thesis sets out to investigate the effect of participation in motorsports on the image of a company. The focus in this investigation lies on the effect for companies that participate in Formula 1. The research looks at three different items that can influence the image: brand fit, brand involvement and popularity of the sport. Another factor investigates the moderating effect that the influence of the image of the sport has on the three items under investigation. These issues where investigated using an online questionnaire. ...
