1. Political, Economic, Social and Technological (PEST) - Global Marketing
Government, legislation, trade policy, foreign direct investment, labour policy, taxation policy, bilateral relation between countries, business cycles, stock exchange, new technology, consumer taste and trend – all of which are continuously changing from time to time in different countries. ... No marketers can rely on one fixed policy to survive in this competitive global market. ... ASDA has this covered in the company's policy which includes the investment programme that consists of three objectives. ... A good labour policy is one of the core criteria of modern business. ... AS...
- Word Count: 2348
- Approx Pages: 9
- Has Bibliography