I chose to do my research on Nike because I am for one, very much interested in Nike, and secondly I am very interested in Nike's clothing, shoes, and accessory line. ... NIKE also sells Cole Haan dress and casual shoes and a line of athletic wear and equipment, such as hockey sticks, skates, and timepieces. ... Knight's first great marketing ploy was announcing that "four of the top seven finishers- in the marathon at the 1972 Olympic Trials had worn Nike's (the first three r! ...

• Word Count: 3844
• Approx Pages: 15
• Grade Level: High School

With the help of graphic design student Carolyn Davidson at Portland State University, the Nike symbol known internationally as the 'Swoosh' was created and the first line of Nike footwear featuring the design debuted in 1972. ... However Nike's use of new media does not finish with social media, Nike has also embraced Youtube for featuring its advertisements on their own account and Apps for IPhones, IPods and IPads to further connect with their consumers. ...

• Word Count: 2554
• Approx Pages: 10
• Has Bibliography
• Grade Level: Undergraduate

Introduction Background Phil Knight was one of the cofounders of Nike and served as CEO until recently. It was through his leadership and his vision that he was able to build one of the biggest names in sports. The brand itself is worth over ten billion dollars, which makes it the most valuable n...

• Word Count: 7323
• Approx Pages: 29