1. Which Ads Work?
These test are not a precise method of determining final sales results, but give advertisers a better of idea of how successful their commercial would do. To show just how effective some television ads are on consumer purchase decisions, let us look at Nintendo of America, a major competitor in the video game industry. They ran a series of television ads demonstrating a new video game featuring revolutionary graphics and impressive audio effects, called Donkey Kong Country. These television ads, coupled with some video direct marketing, helped to make it the fastest-selling game in the hist...
- Word Count: 2003
- Approx Pages: 8
- Has Bibliography
- Grade Level: Undergraduate