Fast food companies spend at least $1.6 billion a year in the United States on advertising, according to the Federal Trade Commission. ... By instilling a sense of familiarity around their product, fast food companies are able to gain lifetime customer loyalty. ... Campaign Intention Advertising campaigns for fast food restaurants have changed in their intent over time. ... Regulation and Criticism One of the main areas of regulation facing fast food companies is the advertising of "junk food" to children. In the United Kingdom, the Children's Food Bill is intended to highly regulate t...

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• Has Bibliography

A Fast Food World? ... The culture of fast food is a big thing in our nation. ... People have formed a routine around the fast food industry making them to want everything fast. Fast Food Nation has been a detailed informative novel that shows the unseen and "Dark Side" of the Fast Food process. People have formed a life around the fast food industry making and wanting things in life to be fast. ...

• Word Count: 978
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• Grade Level: High School

Which brings us to the question of why have fast-food chains expanded so rapidly during the last 40 years? The rise of the fast food restaurant would not have been possible without radical changes in American culture. ... The need for fast, reliable, affordable, and convenient food, along with an increasing acceptance among Americans of a more homogenous culture, led to the rise of the fast food industry, and in particular, of the hamburger's and french fries it served. Purveyors of fast food sprang up in both urban areas and along the nation's highways. ... And this was the the...

• Word Count: 1232
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• Has Bibliography

If you ask anyone they can describe to you the ins and outs of any fast food facility without delay. ... Then comes the reason these people go to the fast food places, the food. ... The reason why fast food places are so fast and efficient is because the burgers are microwaved. ... Most fast food employers are rude and always seem to mess up orders. ... Without this they would go out of business fast because the food would no longer be fast or cheap. ...

• Word Count: 931
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• Grade Level: High School

Fast food restaurants such as McDonald's should not be accountable for one's obesity problems because it is people responsibility. ... People think that fast food would digest soon, but it take two or three months to digest all the flour and meat. ... It is well known that fast food is not healthy, is as synthetic food, not natural food, and it contains a lot of sugar on it. ... It is customer's decision if they want to eat healthy or fast food, does not blame others for making errors. ... Fast food is well known that is not the best healthy food, customers have to decide if th...

• Word Count: 816
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McDonald's franchise has grown and expanded over the years and has become the largest fast food franchise in the world. ... The image informs us that McDonald's is the largest fast food revenue and has a value more than $85.7 billion, `which is more than the combined value of the other top 9 fast food brands. ... Fast food eaters consume more fats, sugars, carbohydrates and consume 187 more daily calories compared to those who don't eat fast food. ... Fast food intake among children is likely a major culprit". Not only have Physicians linked fast food to diabetes they have ...

• Word Count: 621
• Approx Pages: 2
• Grade Level: High School

Before I start, actually, what would happen if you eat nothing but fast food every day for every meal? ... Morgan Spurlock, inspired by several legal suits against McDonald's Restaurant, makes himself the test subject as a guinea pig and is out to verify the relationship between obesity and fast food and explore how fast food deteriorate our health and live. ... Nowadays, the fast food culture is prevalent among the teens with sedentary lifestyle and the health problem deepens at a much greater level, and that's the message we want to bring from the film. ... I 'm sure that ever...

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McDonald's has become the best-known fast food brand in the world. ... Outside the USA, McDonald's and other American fast food restaurants offer a bite of the American Dream. The appeal now of McDonald's and many other fast food outlets in the USA and elsewhere is aimed deliberately at children. ... The wind of change is blowing through the empire of fast food. ... The reasons for these corporate changes may not be just to do with fast food. ...

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• Grade Level: High School

However, the first impression of people who hear about it, as a rule, is false, as this concept does not mean the same company, but the whole world of its own - a network of shops, restaurants, fast food, various carbonated beverages such as Coca-Cola, large corporations, for example, Apple, Nike and others. McDonaldization is the process by which the principles of the fast food restaurant are becoming more dominant sectors of American society and the rest of the world. ... The example is a pizza delivery speed, as it affects the quality of the food. ... Taken together, the four factors of su...

• Word Count: 1209
• Approx Pages: 5
• Has Bibliography
• Grade Level: Undergraduate

Over last three decades, fast foods has infiltrated every nook and corner of American Society. ... Out of the many fast food restaurants the one that stands out the most is McDonalds the founder of fast food itself. ... There is no doubt that McDonald's is the leader among fast foods, this can be proved by the number of stores it has. ... Their success has inspired other fast foods to follow in their foot steps. Among all the fast foods McDonald's has an edge in marketing strategies. ...

• Word Count: 836
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• Grade Level: High School

The satirical film, "Super Size Me," created by Morgan Spurlock, is intended to show the world the extremely harmful effects of fast food. Spurlock focuses the film on one of the biggest fast food companies in the nation, McDonald's. ... This shows the viewers that the United States population that these young children are being overexposed to these fast food advertisements. ... The viewers are aware that what Spurlock is doing is an extreme, but it is not uncommon for the average American to eat fast food multiple times a week. ... In conclusion, the documentary proved to be quite succes...

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• Grade Level: High School

Introduction The essence of this presentation is to discuss the theory of distribution strategy with the underlying real life examples of McDonald's fast-food restaurants in Australia. In other words, the aim is to discuss McDonald's distribution channel, the way this fast-food restaurant gets its products to the market. ... Furthermore, at the essence of place decisions, Kotler (et al., 2001, p. 513) claims that, "retailers, particularly image fast foods chains often state their seven P's of marketing to be, that is location, location, location, location, location, location an...

• Word Count: 869
• Approx Pages: 3
• Has Bibliography
• Grade Level: Undergraduate

Both fast-food companies make more money a day than any of us could even imagine. ... Both fast-food companies make excellent use of their advertisements, using color, font, and imagery to appeal to their target audiences, but which billboard is more effective? There are a lot of interesting billboards and ads for these fast-food companies, but the selections for this essay include the third billboard image from each Google Images search, to have an impartial and random sample. ... Clearly, from the picture of McDonald's food, and the logo in the bottom right corner, it is supposed to ref...

• Word Count: 627
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• Grade Level: High School

In 1954, a fifty-two-year-old milk-shake machine salesman saw a hamburger stand in San Bernardino, California, and envisioned an enormous new industry: fast food. ... McDonald's is the world leader in the fast food industry. ... Popular foods are the Big Mac, McDonald's French Fries, Kid's Meals, and milk shakes. ... There is almost no way to compete with this fast food giant. ... I'd advise consuming McDonalds food less than once a week, once a month if possible. ...

• Word Count: 873
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• Grade Level: High School

We are taught that fast food restaurants, banks, and so many more corporations, "do it all for you", where in all actuality, we are doing more and more of the work (page 57). ... We are placed on the conveyer belt on line, either within the store, or fast food restaurant, or outside on the drive thru line, where we move along the line, using our own gas in our cars (page 113). ... I also find it quite sickening, on how our society believes that the food given out is good for them, and that it is cheap; that we"re getting a lot for our money. Where if we were to just go and visit our local groc...

• Word Count: 673
• Approx Pages: 3
• Has Bibliography
• Grade Level: High School

He was a pioneer of the modern fast-food restaurant industry. ... His greatest achievement was the ability to mass-produce food uniformly in astounding quantities, and then to convince millions of Americans that they needed to buy this food. To accomplish the first objective, Kroc reduced his food business to a science. ... Hundreds of millions of dollars were poured into advertising, to the point where the head of another fast food company said that consumers were "so preconditioned to McDonald's advertising blanket that the hamburger would taste good even without the meat."...

• Word Count: 451
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• Grade Level: High School

George Rizter views modern society as being fast-paced and highly mobile. ... He also states that the fast-food model offers us an efficient method for satisfying many of our needs. ... For those shop-o-holics like me, the activity has become faster than ever. ... If u prefer to shop at home, online the process is even faster. ... It is healthier to take your time when eating as well as eating food that is also basically healthier than McDonald's food. ...

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A good example of cultural teamwork is seen at fast food restaurants or in this case, at In-n-out. ... Furthermore, being a fast food restaurant In-n-Out is expected to provide a quick and easy way to eat on the run, with a no frill atmosphere. ... After the order is ready, there is a third employee that puts the food in a bag, if the order is for take out, or in a box, if it's for dine-in. ... On the contrary, if the customer decides to order his or her food at the drive-thru window, the process is a little different but is still based on teamwork. ... Once the order is entered into the ...

• Word Count: 997
• Approx Pages: 4
• Grade Level: High School

The difference is this time not just the fast food company of McDonalds is worried, but the entire food industry due to suits being filed claiming McDonald's high-calorie food made them fat. ... The judge said that McDonald's food are not more fattening than a lot of the foods people cook at home. ... Restaurant and other food place owners were afraid that if the case against McDonalds was successful it could bring about dozens more lawsuits against any food provider who enticed the public to eat there products. ... And plus, obviously, nobody is forced to eat at McDonald's ...

• Word Count: 538
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• Grade Level: High School

There is rationality in this trip as far as a whole lot of family bonding, fun, characters, food and entertainment in which some couldn't be given elsewhere. ... The book starts off by stating how in society of "McDonald's World" that the amount of time and money spent on a trip to McDonald's restaurant or any other fast food restaurant is uncaused for. The same amount of time spent to get to the restaurant and purchase food, would be more than cooking a full coarse meal at home. ...

• Word Count: 377
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• Grade Level: High School

At first glance, it's just another one of the many fast food restaurants that clutter our highways. But, a closer look at the legendary fast food chain will yield so much more than a typical eatery. ... Granted, the food is a bit unhealthy, cheeseburgers, french-fries, onion rings, triple thick milkshakes (this is just a small part of the menu) will kill the recommended 2000 calories a day. But, for food cooked under 10 minutes, what else is to be expected? ...

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• Grade Level: High School

The food we eat, the church we attend, activities we do, doctors, work and etc.. ... This is where the efficiency of fast food enters our lives. ... When you have a dinner invitation to someone's home you don't know what type of food you will be served or if it will be to your liking. ... Control seems to be the last part of McDonaldization control is slowed from birth-death and back to food production it even goes to the extent of people choosing the sex of their own child as well as living longer then ever imagined. ...

• Word Count: 754
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• Grade Level: High School

EXECUTIVE SUMMARY McDonald's is currently holding the leadership of $60 billion fast food industry with sales of $6 billion, which is more than four fold of its closest competitor Burger King's performance. ... Deviation in eating habits and consumer perception towards health oriented fat free, home-delivered food and ethnic meals. 3. Increase in labor and food costs 4. ...

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After listening to the arguments in the Stella Liebeck & McDonald's Coffee case I find in favor with Mrs. Liebeck. Stella Liebeck, 79, suffered severe burns after she spilled coffee on herself. She purchased the coffee at a drive-through owned and operated by fast-food giant McDonald's. She was not ...

• Word Count: 590
• Approx Pages: 2
• Has Bibliography
• Grade Level: High School

Top 10 Commercials Summary One of the most important factors in having a successful business is advertising. One of the best ways to advertise is on television; we like to call them commercials. No one wants to watch them, but we have to because they interrupt all of our favorite television sh...

• Word Count: 681
• Approx Pages: 3
• Grade Level: High School