Quickly after, McDonalds introduced fast food breakfast with the Egg McMuffin. ... In 1986, business slowed down and in response Wendy's focused on the gold standard to make the restaurant more competitive to other fast food restaurants. ... Soon after, it was reported that Wendy's overtook Burger King as the second largest fast food chain behind McDonalds. ... These great products keep Wendy's competitive in the fast food industry. McDonalds, just like any other fast food industry appeals to anyone willing to purchase their product. ...

• Word Count: 4266
• Approx Pages: 17
• Has Bibliography
• Grade Level: High School

McDonald's is now the international market leader for fast food, and has been ever since its pioneering first restaurant was launched in San Bernardino, California in 1948. Historical Background The original founders of McDonald's, and the fast-food concept, were brothers Dick and Mac McDonald. In 1948, they modified their drive-in restaurant, creating the standard for the contemporary fast-food restaurant of modern times. ... Franchises The McDonald's Corporation is the largest worldwide franchised food service organisation. ... Quality and cleanliness, however, are wasted wit...

• Word Count: 3178
• Approx Pages: 13
• Grade Level: Undergraduate

The innovative quick service restaurant concept pioneered by Dick and Mac McDonald in San Bernadino, CA has evolved into the world's largest food service organization serving millions of customers a day across countries. ... We are collaborating with our owner/operators and listening to our customers to achieve our goals, which are to increase comparable sales and profitability for both the company and our owner/operators We plan to do this by focusing on the four building blocks of our business: deliver outstanding QSC&V; be a great employer; give our food star status; and leverage ...

• Word Count: 4196
• Approx Pages: 17
• Grade Level: High School